Cameron McGinn
Archive / Notes

Writing

Essays, frameworks, and longer-form notes on technology, markets, institutions, athletics, and whatever else refuses to leave my head.

October 12, 2026

Making Isn't Selling

Supply is getting easier to create. Demand isn't.

Markets · Demand
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September 15, 2026

Execution Over Elegance

Execution begets elegance.

Execution · Judgment
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September 07, 2026

After Software

Four theses on the impact of increasingly abundant intelligence.

AI · Infrastructure
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September 03, 2026

The Professionalization of the Amateur Athlete

The professional performance stack is moving downstream.

Sports · Performance
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September 02, 2026

The Shrinking Minimum Viable Market

AI is making thousands of overlooked markets economically viable.

AI · Markets
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May 27, 2026

The LLC Is Not the Strategy

New structures only matter if they change how decisions actually get made.

Sports · Operations
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May 11, 2026

Beyond the Annual Budget

A framework for sport-level P&Ls, capital stacks, and portfolio-based resource allocation.

Sports · Capital Allocation
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December 23, 2025

Competence Theater in the Age of AI

When output becomes cheaper than understanding.

AI · Judgment
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December 15, 2025

The College Sports Business Has Graduated. The University Model Hasn’t.

College sports became a business. Its operating structure never caught up.

Sports · Institutions
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